Frette Sheets Come to London

As a strategic support and equity firm for consumer brands, JH Partners works hand in hand with companies from across the globe in order to further their sales and marketing initiatives. In the past, JH Partners has worked with well-known brands like Frette, the luxury linen manufacturer.

An Italian textile company popular for its luxurious linens, Frette finally opened a flagship store in Mayfair 15 years after its last independent store in London. This is in line with Change Capital Partners’ endeavor to return Frette to its roots of crafting linens out of Italy’s finest textiles since its acquisition of the 156-year-old company in 2014. 

Frette is also set to open in Shanghai and revamp its very first store located in Milan, which opened in 1878. Recently, it has showcased its luxury linens in several shows including the Monaco Yacht Show, the Geneva Air Show, and Elite Days in Portofino in order to promote the brand. 

Frette is best known for its Doppio Ajour bed set in white, although its bespoke options are immeasurable, offered in response to the clamor of its patrons and other customers, which include several high-end hotel groups such as the Ritz-Carlton and Shangri-La.