Since the establishment of the private equity firm, JH Partners has focused on optimizing effective marketing strategies for its internationally known clients. JH Partners has worked with brands such as Ouidad, a salon and hair care specialty company.
In the past, many people with curly hair complained about the texture of their hair after using products designed for their hair type. Most of them ended up with dry, brittle, or oily hair, which made it difficult to maintain. However, celebrities embracing the natural flow of their curls inspired companies like Ouidad to develop products that enhance the hair's volume and texture, rather than weigh it down.
In 2016, Ouidad introduced products like the Curl Immersion range for coiled and curly hair. These products promise to nourish the ringlets by giving them more bounce through extra hydration. Curly hair does not retain moisture as easily as straight hair, and Ouidad’s products will make it possible to rehydrate hair using ingredients like rosemary, sage, coconut, and grapeseed oils.
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