Ouidad's Innovative Products for Curly Hair

 

Since the establishment of the private equity firm, JH Partners has focused on optimizing effective marketing strategies for its internationally known clients. JH Partners has worked with brands such as Ouidad, a salon and hair care specialty company.

In the past, many people with curly hair complained about the texture of their hair after using products designed for their hair type. Most of them ended up with dry, brittle, or oily hair, which made it difficult to maintain. However, celebrities embracing the natural flow of their curls inspired companies like Ouidad to develop products that enhance the hair's volume and texture, rather than weigh it down.

In 2016, Ouidad introduced products like the Curl Immersion range for coiled and curly hair. These products promise to nourish the ringlets by giving them more bounce through extra hydration. Curly hair does not retain moisture as easily as straight hair, and Ouidad’s products will make it possible to rehydrate hair using ingredients like rosemary, sage, coconut, and grapeseed oils.

Frette Sheets Come to London

As a strategic support and equity firm for consumer brands, JH Partners works hand in hand with companies from across the globe in order to further their sales and marketing initiatives. In the past, JH Partners has worked with well-known brands like Frette, the luxury linen manufacturer.

An Italian textile company popular for its luxurious linens, Frette finally opened a flagship store in Mayfair 15 years after its last independent store in London. This is in line with Change Capital Partners’ endeavor to return Frette to its roots of crafting linens out of Italy’s finest textiles since its acquisition of the 156-year-old company in 2014. 

Frette is also set to open in Shanghai and revamp its very first store located in Milan, which opened in 1878. Recently, it has showcased its luxury linens in several shows including the Monaco Yacht Show, the Geneva Air Show, and Elite Days in Portofino in order to promote the brand. 

Frette is best known for its Doppio Ajour bed set in white, although its bespoke options are immeasurable, offered in response to the clamor of its patrons and other customers, which include several high-end hotel groups such as the Ritz-Carlton and Shangri-La.

Italian Fine Linen Maker Frette - 100 Years of Quality

JH Partners operates as a private equity company in San Francisco. The internationally focused firm invests in strong-growth consumer brands on multiple continents, capitalizing on staff expertise in marketing and development to expand their recognition. JH Partners’ investments include successful companies like Frette Srl, an Italian maker of fine linens.

Frette, headquartered in the Milan region, offers luxurious, stylish, high thread-count products for bed, bath, and table. Customers include some of the finest spas, hotels, and airlines, and historic destinations and royal houses all over the world are loyal customers of the brand. Discerning individual consumers have also cherished the company’s products for generations. Frette also manufactures elegant men’s and women’s loungewear and offers numerous home accent items, such as candles and throw pillows.

Opened as a boutique in 1878, Frette now makes products that are available in more than 100 retail locations and online. Incorporated in 1978, the American subsidiary is based in New York and has locations in San Francisco, Chicago, Beverly Hills, and other upscale communities.