An Overview of Multichannel Marketing

JH Partners leverages an expertise in driving brand awareness to help consumer companies attract customers and increase profits. JH Partners’ leadership team is especially adept at coordinating and optimizing multichannel marketing strategies. 

Employing a combination of direct and indirect communication strategies, multichannel marketing promotes goods and services through new media platforms, such as websites, mobile apps, and SMS messaging, as well as traditional advertising approaches, such as print ads, product packaging, and word-of-mouth. The ultimate goal of multichannel marketing is to reach customers on their channels of choice and make it easier for them to buy a product or service how and when they want. 

In today’s ever-connected world, multichannel communications has become a critical component of consumer marketing. With the help of an effective multichannel strategy, companies can promote brand awareness, deliver a consistent marketing message, and learn more about customer behaviors and preferences. All of these benefits help boost consumer retention and loyalty and ultimately lead to an increase in sales and overall business growth.

Design Within Reach - Making Authentic Modern Furniture Accessible

Working from its base in San Francisco, JH Partners serves as a leading private equity firm concentrating on investing growth capital funding in consumer brand companies. Its team has extensive experience in helping companies develop and succeed in new markets, increase the strength of sales systems, and build out the most value possible from innovations. Among its other investments, JH Partners has worked with Design Within Reach, which markets its furniture inventory by legendary designers through its website, direct sales force, studios and catalog.

Design Within Reach studios are located across the United States. Prospective buyers – along with their children and pets - are invited to explore, touch, and get to know the full range of products on display. All the furniture pieces offered by Design Within Reach are original designs by creators such as Herman Miller, Eero Saarinen, and the iconic American mid-century husband-and-wife duo of Charles and Ray Eames.

Design Within Reach’s founders decided in 1998 to make authentic, modern, iconic furniture designs accessible to the discerning general public. In contrast to competitors and previous industry practices, the company maintains an up-to-date inventory and works directly with consumers without introducing intermediaries. Customers purchase directly from Design Within Reach, without having to go through the often tedious and time-consuming process of trying to source furnishings from European dealers.

Design With Reach’s New Location in Portland Oregon

Providing equity and marketing expertise, JH Partners has been involved with numerous successful partnerships. One of JH Partners consummated collaborations is with Design Within Reach (DWR) a retailer of unique contemporary design furnitures and accessories. The now NASDAQ traded company currently utilizes four cohesive sales channels comprised of website, studios, direct sales force, and catalog.

In January 2017, DWR launched its latest retail space in Portland, Oregon. The circa 1890 two-floor brick warehouse known as the Stagecraft Building is found in the North Pearl District. It was originally used as distribution location for housewares and potteries.

In creating the two-story studio, the company worked with Portland-based Fieldwork Design and Architecture to create a number of distinct featured spaces such as Chilewich Shop-in-Shop which offers vibrant table placemats, woven floor mats, and complementary table runners by designer Sandy Chilwich. The Swatch Wall space features two 30-foot-long displays of various material and color ranges representing numerous wall-mounted upholstery tiles, providing a peek to the over 3,000 custom choices offered by Spinneybeck®, Knoll®, and others.