From its headquarters in San Francisco, California, JH Partners works with many large brands, including Gap, La Perla, and Frette. An equity firm that places its focus on enhancing consumer brand engagement, JH Partners leverages its consumer expertise to offer multichannel marketing services that include direct marketing techniques such as brochures and catalogs. There are a number of benefits to direct marketing campaigns.
1. Despite the increased prevalence of the Internet, direct mail is still one of the most effective ways to attract new customers. The United States Postal Service found that almost a quarter of people visited the location of a store after receiving direct mail from them.
2. Direct marketing can be targeted to the customers that products are most likely to appeal to. This approach allows for money to be saved and leads to higher conversion rates.
3. When incorporated into a dedicated multichannel marketing strategy, direct marketing can enhance awareness of a brand and increase customer engagement.
